Hottest New Fitness Apparel for Men & Women

Nike - Air Zoom Elite, Nike Pro & Classics

By Cat Perry


Fitness apparel has grown so bold, stepping up its game greatly since the days of baggy shirts and sweats. Once-niche fitness apparel brands are setting trends on a more mass scale and household names like Nike and Reebok continue to elevate their norm, influencing even runway style.

It's clear how. Every year the patterns become bolder, flashy colors mix with classic ones, and super-techy fabrics and cutout details keep you drier and fresher on the trail, road, bball courts, octagon, box, gym, you name it. Here are some new high-tech clothes for men and women that will keep you drier and stronger—for running, basketball, CrossFit, UFC, yoga & every exercise in between.
Hover over images for prices; click them for more info.
Nike Men's Pro Floral Hat $30
Nike Men's Pro Floral Hat $30

Nike sets the standard for functional, eye-catching fashion. The word "Dope" comes to mind, for obvious reasons. And here's why: Their colors for men and women push boundaries, details stand out and demand to be respected.


In the Air Zoom Elite 8 sneakers your feet are surrounded by an inner mesh sock lining, a Flymesh upper keeps feet cool and looks amazing, and dynamic cushioning won't let you down. 


The Women's Nike Pro Compression Short comes in every color of the rainbow, and is soft to the touch.


And the twisted-chevron Windrunner—which comes in bold or classic patterns for men too—with adjustable scuba hood is weather resistant, breathable, and inspired, so you run like the wind.

While looking at the big boys, check out the latest enviables in clothes in shoes from Adidas Outdoor.

Reebok - New Fight Shop Line & CrossFit collection additions

Respect the Fight. Reebok is slaying it with two of the world's fastest growing sports: CrossFit and the UFC—and both lines they have developed for the sports are refreshingly affordable. The new products take the best of apparel engineering and spin them down into perfect gear for your cage drills, runs, training, and sparring sessions.


The strategically placed Kevlar on the CrossFit men's shirt and CrossFit women's shorts helps protect against abrasion from barbells, kettlebell, burpess, and more. Plus they're both unbelievably lightweight so you feel invincible, unstoppable. And you look like you just dove out of a Matrix movie.


The UFC Fight Shop capris in red deliver a compression fit with PlayDry technology, which means they wick away during your sweatiest drills no matter what. All the Fight Shop apparel comes with a few simple standout details, but overall are subtle and strong, so you and your opponent's heads are in the game.

(Me in the Kevlar shorts)

Pearl Izumi for Running & Cycling

Sleek, breathable Pearl Izumi capris
Sleek, breathable Pearl Izumi capris

The second skin feel on the Pearl Izumi Compression Running Capris make you aerodynamic and flat seams are flattering and comfortable, from your sprints to your splits to the errands you'll run afterward.


They're just shorts, right? Think again. The best running shorts are a perfected mix of fitted and free-flowing, tailored and not too tight. These beauties replace all the other fitness shorts that add bulk to your waistline, that ride up. By contrast, these running shorts hug you in all the right places, yet are soft, supple, featherweight, and quick drying. A zip pocket on the back waistband and hidden pocket at hip add essentials storage that won't let items bounce around. You feel like you can go anywhere in these, as no detail was overlooked.

Travel light, go fast.

The North Face & Under Armour for Everyday Fitness and Whatever's Clever

The North Face Men's Quantum Shorts $45
The North Face Men's Quantum Shorts $45
Under Armour Men's UA Tech
Under Armour Men's UA Tech
UA Men's Raid Exo Shorts
UA Men's Raid Exo Shorts

You know the drill: find a brand you like and stick with it, and buy several colors of at lest one shirt you love—because it should be simple to look good. So build your base with these essentials.


The North Face makes comfortable, go anywhere pieces for really great prices. And although TNF is best known for its solid, stylish winter outerwear, they make solid summer pieces too. So here's your chase to get in on the action with simple, timeless activewear.


Under Armour, a favorite among athletes of all disciplines for its soft, barely there fabrics that don't weigh you down, has a great mix of bold and classic colors, so you pick your poison depending on the day. But once you do, it's time to roll out—in style.

Athleta: Yoga, Training, Running & Everyday

Bold yet effortless. Athleta activewear just gets better every day. Made of midweight, breathable, signature soft fabrics like Pilayo that can take on any sweat sesh, this brand is a must-have in your closet. The Floral Geo Sonar capris are bold and perfectly suited for your next run, race, and more. They're just the beginning. The array of patterns that Athlete is bringing to the market make it feel like your birthday when you're wearing them. Which probably means you'll workout harder.


The Bralette's scoop neck and darts add super-cute detail; plus it has UPF 50 protection and adjustable straps. It's different, it's eye-catching, and it's ready for anything.

For more fitness and activewear fashion and accessories—and gear—go to the Fashion/Gear Page.